Privacy policy

1) Introduction and contact details of the controller

1.1 We are pleased that you are visiting our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data is any data with which you can be personally identified.

1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is GEMA Sanitär - und Heizungsgroßhandel GmbH, Anhaltinerring 17, 39439 Güsten, Germany, Tel.: 039262 8787 0, Email: verkauf@gema-net.de. The controller for the processing of personal data is the natural or legal person who alone or jointly with others decides on the purposes and means of the processing of personal data.

2) Data collection when visiting our website

2.1 When merely using our website for informational purposes, i.e. if you do not register or otherwise transmit information to us, we only collect such data that your browser transmits to the page server (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:

Our visited website
Date and time at the moment of access
Amount of data sent in bytes
Source/reference from which you reached the page
Browser used
Operating system used
IP address used (if applicable: in anonymized form)

The processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data is not passed on or otherwise used. However, we reserve the right to subsequently review the server log files should concrete indications point to unlawful use.

2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.

3) Hosting & Content Delivery Network

3.1 Amazon Web Services

For the hosting of our website and the display of the page content, we use the system of the following provider: AWS EMEA SARL, 38 avenue John F. Kennedy, L-1855 Luxembourg

Data may also be transmitted to: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA

All data collected on our website is processed on the provider's servers. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision of the European Commission.

3.2 Shopify

For the hosting of our website and the display of the page content, we use the system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland ("Shopify")

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

In the case of a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

3.3 AWS-CloudFront

We use a content delivery network of the following provider: AWS EMEA SARL, 38 avenue John F. Kennedy, L-1855 Luxembourg

This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 (1) (f) GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Data may also be transferred to: Amazon Web Services, Inc., 410 Terry Avenue North, Seattle, WA 98109, USA

3.4 Bunny

We use a content delivery network of the following provider: BUNNYWAY d.o.o., Dunajska c. 165, 1000 Ljubljana, Slovenia

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

3.5 Cloudflare

We use a content delivery network of the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA

This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6 (1) (f) GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European level of data protection on the basis of an adequacy decision by the European Commission.

3.6 imgix

We use a Content Delivery Network from the following provider: Zebrafish Labs Inc., 423 Tehama St., San Francisco, CA 94103. USA

This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Art. 6 (1) (f) GDPR. We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

4) Cookies

In order to make our website appealing and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your device. Some of these cookies are automatically deleted again after the browser is closed (so-called "session cookies"), while others remain on your device for longer and enable page settings to be saved (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of the cookie settings of your web browser.

Insofar as personal data is also processed by individual cookies used by us, the processing is carried out in accordance with Art. 6 (1) (b) GDPR either for the performance of the contract, in accordance with Art. 6 (1) (a) GDPR in the case of consent given, or in accordance with Art. 6 (1) (f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.

You can set your browser so that you are informed about the setting of cookies and can decide individually about their acceptance or can exclude the acceptance of cookies for certain cases or in general.

Please note that if you do not accept cookies, the functionality of our website may be limited.

5) Contact

5.1 Shopify Inbox

This website uses the live chat system of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Personal data transmitted via the chat is processed either in accordance with Art. 6 (1) (b) GDPR, because it is necessary for initiating or performing a contract, or in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in effectively assisting our site visitors.
Subject to any conflicting statutory retention periods, your data transmitted in this way will be deleted once the matter in question has been conclusively clarified.

In addition, for the purpose of creating pseudonymized usage profiles, further information may be collected and evaluated with the help of cookies; however, this does not serve to personally identify you and is not merged with other data records. If this information has a personal reference, processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes.

The setting of cookies can be prevented by making the appropriate browser settings. However, in this case the functionality of our website may be limited.
You may object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with effect for the future by contacting us.

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

In the case of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

5.2 Tidio

This website uses a live chat system of the following provider: Tidio Poland Sp. z o.o., Wojska Polskiego 81, 70-481 Szczecin, Poland

The setting of cookies can be prevented by making the appropriate browser settings. In this case, however, the functionality of our website may be restricted. You may object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with effect for the future by contacting us.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

5.3 TidioChat (Tidio Ltd.)
On this website, technologies of Tidio Ltd., 220C Blythe Road, W14 0HH, London, United Kingdom (www.tidiochat.com), are used to collect and store anonymized data for the purpose of web analysis and to operate the live chat system for answering live support inquiries. From this anonymized data, usage profiles may be created under a pseudonym. Cookies may be used for this purpose. Cookies are small text files that are stored locally in the cache of the site visitor's internet browser. The cookies enable the internet browser to be recognized.
The data collected with the TidioChat technologies will not be used to personally identify the visitor of this website without the separately granted consent of the data subject and will not be merged with personal data about the holder of the pseudonym. To prevent the storage of TidioChat cookies, you can set your internet browser so that no more cookies can be placed on your computer in the future or so that cookies already placed are deleted. However, disabling all cookies may result in some functions on our websites no longer being able to be executed. You may object to the collection and storage of data for the purpose of creating a pseudonymized usage profile at any time with effect for the future by sending us your objection informally by email to the email address stated in the legal notice.
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

5.4 Yalst

This website uses a live chat system from the following provider: Visisoft OHG, Kröpeliner Str. 21, 18055 Rostock, Germany

The processing of personal data transmitted via the chat takes place either in accordance with Art. 6 (1) (b) GDPR, because it is necessary for the initiation or performance of a contract, or in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the effective support of our site visitors.
Subject to any conflicting statutory retention periods, the data you transmit in this way will be deleted once the matter in question has been conclusively clarified.

In addition, for the purpose of creating pseudonymized usage profiles, further information may be collected and evaluated with the help of cookies; however, this does not serve to personally identify you and is not merged with other data records. If this information has a personal reference, the processing takes place in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the statistical analysis of user behavior for optimization purposes.

The setting of cookies can be prevented by means of appropriate browser settings. However, the functionality of our website may be restricted in this case. You may object to the collection and storage of data for the purpose of creating a pseudonymized usage profile vis-à-vis us at any time with effect for the future.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

5.5 Judge.me

For review reminders, we use the services of the following provider: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

Exclusively on the basis of your explicit consent in accordance with Art. 6 (1) (a) GDPR, we transmit your email address and, if applicable, other customer data to the provider so that the latter may contact you with a review reminder by email.

You may revoke your consent at any time with effect for the future vis-à-vis us or the provider.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

In the event of data transmission to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

5.6 Own function for online appointment scheduling
We process your personal data within the scope of the online appointment scheduling provided. You can see which data we collect for online appointment scheduling from the respective input form or the appointment query for scheduling an appointment. If certain data are necessary in order to be able to carry out online appointment scheduling, we indicate this accordingly in the input form or in the appointment query. If we provide you with a free-text field in the input form, you can describe your request there in more detail. You can then also control yourself which data you would like to enter additionally. The data you provide will be stored and used exclusively for the purpose of appointment scheduling. When processing personal data that are necessary for the performance of a contract with you (this also applies to processing operations that are necessary for carrying out pre-contractual measures), Art. 6(1)(b) GDPR serves as the legal basis. If you have given us consent for the processing of your data, the processing is carried out on the basis of Art. 6(1)(a) GDPR. Consent that has been given can be revoked at any time by sending a message to the controller named at the beginning of this declaration.

5.7 WhatsApp Business

You have the option of contacting us via the messaging service WhatsApp of WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. For this purpose, we use the so-called "Business version" of WhatsApp.

If you contact us via WhatsApp in connection with a specific transaction (for example, an order placed), we store and use the mobile phone number you use on WhatsApp as well as – if provided – your first and last name in accordance with Art. 6(1)(b) GDPR in order to process and respond to your request. On the basis of the same legal basis, we will, if applicable, ask you via WhatsApp to provide additional data (order number, customer number, address or email address) in order to be able to assign your inquiry to a specific transaction.

If you use our WhatsApp contact for general inquiries (for example, regarding our range of services, availability or our website), we store and use the mobile phone number you use on WhatsApp as well as – if provided – your first and last name in accordance with Art. 6(1)(f) GDPR on the basis of our legitimate interest in the efficient and timely provision of the requested information.

Your data will always be used solely to respond to your request via WhatsApp. It will not be passed on to third parties.

Please note that WhatsApp Business receives access to the address book of the mobile device we use for this purpose and automatically transmits the phone numbers stored in the address book to a server of the parent company Meta Platforms Inc. in the USA. To operate our WhatsApp Business account, we use a mobile device in whose address book only the WhatsApp contact data of such users is stored who have also contacted us via WhatsApp.

This ensures that every person whose WhatsApp contact data is stored in our address book has already consented, upon first use of the app on their device by accepting the WhatsApp Terms of Use, to the transmission of their WhatsApp phone number from the address books of their chat contacts in accordance with Art. 6 (1) (a) GDPR. A transmission of data of such users who do not use WhatsApp and/or have not contacted us via WhatsApp is excluded in this respect.

For the purpose and scope of the data collection and the further processing and use of the data by WhatsApp, as well as your related rights and settings options for protecting your privacy, please refer to WhatsApp's privacy notices: https://www.whatsapp.com/legal/?eea=1#privacy-policy

We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.

Within the scope of the aforementioned processing, data transfers to servers of Meta Platforms Inc. in the USA may occur.

5.8 When you contact us (e.g. via the contact form or email), personal data is processed – exclusively for the purpose of processing and responding to your inquiry and only to the extent necessary for this purpose.

The legal basis for the processing of this data is our legitimate interest in responding to your inquiry in accordance with Art. 6 (1) (f) GDPR. If your contact is aimed at concluding a contract, the additional legal basis for the processing is Art. 6 (1) (b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and provided that no statutory retention obligations prevent this.

6) Data processing when opening a customer account

In accordance with Art. 6 (1) (b) GDPR, personal data is further collected and processed to the extent respectively necessary if you provide it to us when opening a customer account. Which data is required for opening the account can be found in the input form of the corresponding form on our website.

You can delete your customer account at any time and can do so by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted provided that all contracts concluded in connection with it have been fully processed, no statutory retention periods prevent this, and we have no legitimate interest in continuing to store it.

7) Use of customer data for direct advertising

7.1 Registration for our email newsletter

If you register for our email newsletter, we will regularly send you information about our offers. The only mandatory information for sending the newsletter is your email address. Providing additional data is voluntary and is used to be able to address you personally. For sending the newsletter, we use the so-called double opt-in procedure, which ensures that you only receive the newsletter once you have expressly confirmed your consent to receive the newsletter by clicking a verification link sent to the email address provided.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art. 6 (1) (a) GDPR. In this context, we store your IP address registered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later point in time. The data we collect when you register for the newsletter is used strictly for the intended purpose.

You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending a corresponding message to the controller named at the beginning. After you have unsubscribed, your email address will be deleted from our newsletter distribution list without delay, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

7.2 Brevo

Our email newsletters and other promotional email communication are sent via this provider: Brevo GmbH, Köpenicker Str. 126, 10179 Berlin, Germany

On the basis of our legitimate interest in effective and user-friendly email marketing, we pass on the data you provide during registration to this provider in accordance with Art. 6 (1) (f) GDPR so that the provider can handle the mailing on our behalf.

We reserve the right, solely on the basis of your explicit consent pursuant to Art. 6 (1) (a) GDPR, to additionally carry out a statistical performance analysis of mail campaigns by means of web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with the content of the newsletter. In doing so, device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but is not merged with other data sets.

You may revoke your consent to mail tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.

7.3 Shopify Email

Our email newsletters are sent via this provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on the data you provide when registering for the newsletter to this provider pursuant to Art. 6 (1) (f) GDPR so that it can handle the newsletter dispatch on our behalf.

Subject to your explicit consent pursuant to Art. 6 (1) (a) GDPR, the provider additionally carries out a statistical performance analysis of newsletter campaigns by means of web beacons or tracking pixels in the emails sent, which can measure open rates and specific interactions with the content of the newsletter. In doing so, device information (e.g. time of access, IP address, browser type and operating system) is also collected and evaluated, but is not merged with other data sets.
You may revoke your consent to newsletter tracking at any time with effect for the future.

We have concluded a data processing agreement with the provider, which protects the data of our site visitors and prohibits disclosure to third parties.

In the case of data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

7.4 Shopping cart reminders by email

If you abandon your purchase with us before completing the order, you have the option of being reminded once by email of the contents of your virtual shopping cart.

The only mandatory information for sending this reminder is your email address. Providing additional data is voluntary and may be used to address you personally. For sending the email, we use the so-called double opt-in procedure, which ensures that you will only receive a notification once you have expressly confirmed your consent in this regard by clicking a verification link sent to the email address you provided.

By activating the confirmation link, you grant us your consent for the use of your personal data in accordance with Art. 6 (1) (a) GDPR for the sending of a shopping cart reminder. In this context, we store the IP address registered by your Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your email address at a later point in time. The data collected by us during registration for our email notification service is used strictly for the designated purpose.

You can unsubscribe from the shopping cart reminders at any time by sending a corresponding message to the controller named at the beginning. After unsubscribing, your email address will be deleted immediately from the distribution list set up for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use your data beyond this, which is permitted by law and about which we inform you in this declaration.

8) Data processing for order processing

8.1 Insofar as this is necessary for the processing of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 (1) (b) GDPR.

If, on the basis of a corresponding contract, we owe you updates for goods with digital elements or for digital products, we process the contact data you provided during the order in order to inform you personally within the scope of our statutory information obligations in accordance with Art. 6 (1) (c) GDPR. Your contact data is used strictly for the designated purpose of notifications about updates owed by us and is processed by us for this purpose only to the extent necessary for the respective information.

8.2 To fulfill our contractual obligations, we may use route shipping by suppliers (dropshipping). For this purpose, we pass on your name and your delivery address exclusively for the purposes of goods delivery in accordance with Art. 6 (1) (b) GDPR to a supplier selected by us.
Insofar as the delivery of goods that cannot be sent by parcel post (freight goods, bulky items, etc.) is owed, we will also pass on your telephone number to the aforementioned supplier in accordance with Art. 6 (1) (b) GDPR in the event of the necessary prior telephone agreement of a delivery date.

8.3 EasyReturns

For the registration and organization of returns, we use an application from the following provider: 247APPS UG (haftungsbeschränkt), In der Goldgrube 28, 56073 Koblenz

Via an input form, customers can, by providing their email address and the order number, access their order, register eligible items for a return, and, by providing their name and address, immediately generate and download a return label.

The processing is carried out in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in an efficient organization of our business operations and in customer-friendly contract management.

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.

8.4 Post & DHL Shipping (official)

For the preparation of shipping, we use the services of the following provider: Deutsche Post DHL Research And Innovation GmbH, Kurt-Schumacher-Str. 1, 53113 Bonn
In accordance with Art. 6 (1) (b) GDPR, we transmit digital shipping labels with your delivery information exclusively for the purpose of processing your online order from our order processing system to the provider, which then sends these to our local printers to enable printing. The data is only passed on insofar as this is actually necessary for processing.

8.5 Disclosure of personal data to shipping service providers

- DACHSER SE

As a transport service provider, we use the following provider: DACHSER SE, Logistikzentrum München, European Logistics, Zamilastraße 11, 81677 Munich, Germany

In accordance with Art. 6 (1) (a) GDPR, we pass on your email address and/or telephone number to the provider before delivery of the goods for the purpose of agreeing a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR, we pass on only the name of the recipient and the delivery address to the provider. The disclosure takes place only insofar as this is necessary for the delivery of the goods. In this case, prior agreement of a delivery date with the provider or a delivery notification is not possible.

Consent can be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
- DHL

As a transport service provider, we use the following provider: DHL Paket GmbH, Charles-de-Gaulle-Str. 20, 53113 Bonn, Germany

We pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR before delivery of the goods for the purpose of arranging a delivery date or providing delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR, we pass on only the recipient's name and the delivery address to the provider. The transfer takes place only insofar as it is necessary for the delivery of the goods. In this case, prior arrangement of a delivery date with the provider or delivery notification is not possible.

Consent may be withdrawn at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
- Kühne+Nagel

As a transport service provider, we use the following provider: Kühne + Nagel AG & Co. KG, Wilhelm-Kaisen-Brücke 1, 28195 Bremen

Consent may be withdrawn at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
- Raben

As a transport service provider, we use the following provider: Raben Trans European Germany GmbH, Holländerstraße 11, 68219 Mannheim

Consent may be withdrawn at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.
- Schenker

As a transport service provider, we use the following provider: Schenker Deutschland AG, Lyoner Straße 15, 60528 Frankfurt am Main, Germany

We pass on your email address and/or telephone number to the provider in accordance with Art. 6 (1) (a) GDPR before delivery of the goods for the purpose of arranging a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 (1) (b) GDPR, we pass on only the name of the recipient and the delivery address to the provider. The transfer takes place only to the extent necessary for the delivery of the goods. In this case, prior arrangement of a delivery date with the provider or delivery notification is not possible.

Consent may be revoked at any time with effect for the future vis-à-vis the controller named above or vis-à-vis the provider.

8.6 Use of payment service providers (payment services)

- Apple Pay

If you choose the payment method "Apple Pay" of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing takes place via the "Apple Pay" function of your device running iOS, watchOS or macOS by charging a payment card stored with "Apple Pay". Apple Pay uses security features integrated into the hardware and software of your device to protect your transactions. To authorize a payment, it is therefore necessary to enter a code previously set by you and to verify it using the "Face ID" or "Touch ID" function of your device.

For the purpose of payment processing, the information you provide during the ordering process together with the information about your order is transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay for the purpose of carrying out the payment. The encryption ensures that only the website through which the purchase was made can access the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the success of the payment.

If personal data is processed in the transmissions described, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was completed successfully. Anonymization completely excludes any personal reference. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.

If you use Apple Pay on your iPhone or Apple Watch to complete a purchase that you made via Safari on your Mac, the Mac and the authorizing device communicate over an encrypted channel on Apple's servers. Apple does not process or store any of this information in a format that can identify you personally. You can disable the ability to use Apple Pay on your Mac in your iPhone's settings. Go to "Wallet & Apple Pay" and disable "Allow Payments on Mac".

Further information on data protection with Apple Pay can be found at the following internet address: https://support.apple.com/en-us/HT203027
- bancontact

One or more online payment methods from the following provider are available on this website: Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium

If you select a payment method from the provider in which you pay in advance (such as credit card payment), your payment data provided during the order process (including name, address, bank and card information, currency and transaction number) as well as information about the contents of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
- Google Pay

If you choose the "Google Pay" payment method of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), payment processing takes place via the "Google Pay" application on your mobile device, which runs on at least Android 4.4 ("KitKat") and has an NFC function, by charging a payment card stored with Google Pay or a payment system verified there (e.g. PayPal). To authorize a payment via Google Pay in the amount of more than €25, you must first unlock your mobile device using the verification method you have set up (such as facial recognition, password, fingerprint or pattern).

For the purpose of payment processing, the information you provide during the order process, along with information about your order, is passed on to Google. Google then transmits your payment information stored in Google Pay in the form of a one-time transaction number to the originating website, with which a completed payment is verified. This transaction number contains no information about the real payment data of your payment methods stored with Google Pay, but is created and transmitted as a one-time valid numerical token. For all transactions via Google Pay, Google acts merely as an intermediary for processing the payment transaction. The execution of the transaction takes place exclusively in the relationship between the user and the originating website by charging the payment method stored with Google Pay.

If personal data is processed in the described transmissions, the processing takes place exclusively for the purpose of payment processing in accordance with Art. 6 (1) (b) GDPR.

Google reserves the right to collect, store and evaluate certain transaction-specific information for every transaction made via Google Pay. This includes the date, time and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos you have attached to the transaction, the name and email address of the seller and buyer or the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.

According to Google, this processing takes place exclusively in accordance with Art. 6 (1) (f) GDPR on the basis of the legitimate interest in proper accounting, the verification of transaction data and the optimization and maintenance of the functionality of the Google Pay service.

Google also reserves the right to merge the processed transaction data with other information that is collected and stored by Google when using other Google services.

The terms of use of Google Pay can be found here:

https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna

One or more online payment methods of the following provider are available on this website: Klarna Bank AB, Sveavägen 46, 111 34 Stockholm, Sweden

If you select a payment method from the provider that requires you to pay in advance (such as credit card payment), your payment data provided during the order process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method in which the provider pays in advance (such as invoice or installment purchase or direct debit), you will also be asked during the order process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and if applicable, data on an alternative payment method).

In order to safeguard our legitimate interest in determining the solvency of our customers, this data will be forwarded by us to the provider in accordance with Art. 6 (1) (f) GDPR for the purpose of a credit check. Based on the personal data you provide as well as other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

For the decision within the scope of the application review, in addition to provider-internal criteria in accordance with Art. 6 (1) (f) GDPR, identity and credit information from the following credit agencies may also be included:

https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies

The credit report may contain probability values (so-called score values). Insofar as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Among other things, but not exclusively, address data is included in the calculation of the score values.

You may object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may remain entitled to continue processing your personal data insofar as this is necessary for contractual payment processing.
- Paypal

One or more online payment methods from the following provider are available on this website: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg

If you select a payment method from the provider for which you pay in advance, your payment data provided during the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

If you select a payment method for which we pay in advance, you will also be asked during the order process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, telephone number, and if applicable, data relating to an alternative means of payment).

In such cases, in order to protect our legitimate interest in determining your ability to pay, we will forward this data to the provider in accordance with Art. 6 (1) (f) GDPR for the purpose of a credit check. Based on the personal data you provide as well as other data (such as shopping cart, invoice amount, order history, payment experience), the provider checks whether the payment option you have selected can be granted with regard to payment and/or default risks.

This website uses PayPal Checkout, an online payment system from PayPal that consists of PayPal's own payment methods and local third-party payment methods.

For payment via PayPal, credit card via PayPal, direct debit via PayPal or – if offered – "Pay Later" via PayPal, we pass on your payment data to PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter "PayPal") as part of payment processing. The transfer takes place in accordance with Art. 6 (1) (b) GDPR and only insofar as this is necessary for payment processing.

For the payment methods credit card via PayPal, direct debit via PayPal or – if offered – "Pay later" via PayPal, PayPal reserves the right to carry out a credit check. For this purpose, your payment data may be passed on to credit agencies in accordance with Art. 6 (1) (f) GDPR on the basis of PayPal's legitimate interest in determining your solvency. PayPal uses the result of the credit check with regard to the statistical probability of payment default for the purpose of deciding whether to provide the respective payment method. The credit check may contain probability values (so-called score values). Insofar as score values are included in the result of the credit check, they are based on a scientifically recognized mathematical-statistical procedure. Among other things, but not exclusively, address data is included in the calculation of the score values. You may object to this processing of your data at any time by sending a message to PayPal. However, PayPal may remain entitled to continue processing your personal data if this is necessary for the contractual processing of payments.

If the PayPal payment method "Invoice purchase" is available and selected, your payment data will first be transmitted to PayPal to prepare the payment, whereupon PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin ("Ratepay") for the purpose of processing the payment. The legal basis in each case is Art. 6 (1) (b) GDPR. In this case, RatePay carries out an identity and credit check in its own name to determine solvency in accordance with the principle already mentioned above and, on the basis of the legitimate interest in determining solvency pursuant to Art. 6 (1) (f) GDPR, passes your payment data on to credit agencies. A list of the credit agencies that Ratepay can use can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When using the payment method of a local third-party provider, your payment data will first be passed on to PayPal to prepare the payment in accordance with Art. 6 (1) (b) GDPR. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the respective provider for the purpose of processing the payment in accordance with Art. 6 (1) (b) GDPR:

- Apple Pay (Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland)
- Google Pay (Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland)
- iDeal (Currence Holding BV, Beethovenstraat 300 Amsterdam, Netherlands)
- bancontact (Bancontact Payconiq Company, Rue d'Arlon 82, 1040 Brussels, Belgium)
- blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
- eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2
1200 Vienna, Austria)
- MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
- Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For further data protection information, please refer to PayPal's privacy policy: https://www.paypal.com/de/legalhub/paypal/privacy-full
- Shopify Payments

One or more online payment methods of the following provider are available on this website: Shopify International Limited, Victoria Buildings, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

If you select a payment method of the provider for which you pay in advance (such as credit card payment), your payment data provided during the order process (including name, address, bank and card information, currency and transaction number) as well as information about the content of your order will be passed on to the provider in accordance with Art. 6 (1) (b) GDPR. In this case, your data will be passed on exclusively for the purpose of payment processing with the provider and only to the extent necessary for this purpose.

9) Online Marketing

9.1 Google AdSense

This website uses Google AdSense, a web advertising service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). Google AdSense uses so-called cookies, i.e. text files that are stored on your computer and that enable an analysis of your use of the website. In addition, Google AdSense also uses so-called "web beacons" (small invisible graphics) to collect information, through the use of which simple actions such as visitor traffic on the website can be recorded, collected and evaluated. The information generated by the cookie and/or web beacon (including your IP address) about your use of this website is generally transmitted to and stored on a server of Google. This may also involve transmission to the servers of Google LLC. in the USA.

Google uses the information obtained in this way to carry out an evaluation of your usage behavior with regard to the AdSense ads. The IP address transmitted by your browser within the scope of Google AdSense is not merged with other data from Google. The information collected by Google may be transferred to third parties if this is required by law and/or if third parties process this data on behalf of Google.
All processing operations described above, in particular the reading of information on the device used via cookies and/or web beacons, are only carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, Google AdSense will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

Further information on Google's privacy policies can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

9.2 eBay Affiliate

We participate in the affiliate program of the following provider: eBay Partner Network, Inc., 2145 Hamilton Ave., San Jose, CA 95125, USA

In this context, we have placed links on our website that lead to offers on the provider's or third parties' websites ("partner sites").

To measure the success of an affiliate link, evaluate orders generated via such a link and the corresponding billing of commission payments, the provider uses cookies and/or comparable technologies, which are generally set on the partner sites and for which we are not responsible under data protection law in this respect. In this context, the provider also regularly processes the IP address and, where applicable, other device information.

All processing operations described above, in particular the reading out or storage of information on the device you use, only take place if you have given your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent once given at any time with effect for the future by using the cookie consent management options on the partner sites.

For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.

10) Web analytics services

10.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, when you visit the website, Google (Universal) Analytics sets cookies, which are stored as small text modules on your device and collect certain information. This information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude a direct personal reference.

The information is transferred to Google servers and further processed there. Transfers to Google LLC based in the USA are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us, and to provide other services related to website usage and internet usage. The shortened IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google. The data collected as part of the use of Google (Universal) Analytics is stored for a period of two months and then deleted.

All processing operations described above, in particular the setting of cookies on the device used, only take place if you have given us your express consent for this in accordance with Art. 6 (1) (a) GDPR.
Without your consent, the use of Google (Universal) Analytics during your visit to the site will not take place. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with Google, which ensures the protection of the data of our site visitors and prohibits unauthorized transfer to third parties.

Further legal information on Google (Universal) Analytics can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic Characteristics
Google (Universal) Analytics uses the special function "demographic characteristics" and can use it to create statistics that provide information about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to a specific person and is deleted after storage for a period of two months.

Google Signals
As an extension to Google (Universal) Analytics, Google Signals can be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 (1) (a) GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you would like to stop the cross-device analysis, you can deactivate the "Personalized Advertising" function in the settings of your Google account. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
For more information about Google Signals, please visit the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google (Universal) Analytics, the "UserIDs" function may be used on this website. If you have consented to the use of Google (Universal) Analytics in accordance with Art. 6 (1) (a) GDPR, have set up an account on this website and log in to this account on various devices, your activities, including conversions, can be analyzed across devices.

10.2 Google Analytics 4

This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.

By default, Google Analytics 4 does not use cookies when you visit the website unless you expressly consent to cookies. Instead, information about your usage behavior is collected and processed through so-called pings (small data packets sent to the host of an end device). This information also includes your IP address, which, however, is shortened by Google by the last digits in order to exclude any direct personal reference.

The information is transmitted to Google servers and further processed there. Transfers to Google LLC, headquartered in the USA, are also possible.

Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activity for us and to provide further services associated with website and internet use. The shortened IP address transmitted by your browser as part of Google Analytics is not merged with other data from Google. The data collected as part of the use of Google Analytics 4 is stored for a period of two months and then deleted.

All processing operations described above, including the transmission of data via "pings" and the possible setting of Google Analytics cookies, are carried out only if you have given us your express consent to this in accordance with Art. 6 (1) (a) GDPR.

Without your consent, Google Analytics 4 will not be used during your visit to the site. You may revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service via the "cookie consent tool" provided on the website.

We have concluded a data processing agreement with Google that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further legal information on Google Analytics 4 can be found at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and at https://policies.google.com/technologies/partner-sites

Demographic characteristics
Google Analytics 4 uses the special "demographic characteristics" function and can use it to create statistics that provide information about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third-party providers. This allows target groups to be identified for marketing activities. However, the collected data cannot be assigned to any specific person and is deleted after being stored for a period of two months.

Google Signals
As an extension to Google Analytics 4, Google Signals may be used on this website to create cross-device reports. If you have activated personalized ads and linked your devices to your Google account, Google may, subject to your consent to the use of Google Analytics pursuant to Art. 6 (1) (a) GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google, only statistics. If you wish to stop the cross-device analysis, you can deactivate the "Personalized advertising" function in the settings of your Google account. To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de

UserIDs
As an extension to Google Analytics 4, the "UserIDs" function may be used on this website. If you have consented to the use of Google Analytics 4 pursuant to Art. 6 (1) (a) GDPR, have set up an account on this website and log in to this account on various devices, your activities, including conversions, can be analyzed across devices.

10.3 Google Optimize

This website uses "Google Optimize", a service provided by the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

Based on "Google Analytics", the service enables a statistical evaluation of the use of new functions and content of the website by serving test variants to certain user groups. In this way, in the interest of improving the attractiveness of our website, it can be traced which variants are preferred by users.

For this purpose, Google Optimize uses cookies, i.e. small text files that are stored on your device and enable an analysis of your use of a website. The information about your use of the website collected by cookies is generally transmitted to a server of Google, where it is stored and processed. This may also involve a transmission of information to the servers of the company Google LLC based in the USA and further processing of the information there.

All processing operations described above, in particular the setting of cookies for the storage and reading of information on the device you use to access the website, take place only if you have given us your express consent for this in accordance with Art. 6 (1) (a) GDPR. Without your consent, the use of Google Optimize does not take place during your use of the website. You can revoke your consent once given at any time with effect for the future. To exercise your revocation, please deactivate this service via the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de

10.4 Heatmap

This website uses the web analysis service of the following provider: Heatmap Inc., 6724 Monroe Ave, Eldersburg, Maryland, 21784, USA

With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Among other things, this makes it possible to analyze movement patterns (so-called heatmaps), which show the duration of page visits as well as interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). Pseudonymization fundamentally precludes any direct personal reference. A merging with plain data about you collected in other ways does not take place.

All of the processing operations described above, in particular the reading or storing of information on the device used, are only carried out if you have given us your express consent to this in accordance with Art. 6 (1) (a) GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

10.5 Microsoft Clarity

This website uses the web analysis service of the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399 USA

All of the processing operations described above, in particular the reading out or storage of information on the device used, are only carried out if you have given us your express consent to this in accordance with Art. 6 (1) (a) GDPR. You may withdraw your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

10.6 Shopify Analytics

This website uses the web analytics service of the following provider: Shopify International Limited, Victoria Buildings, 2nd Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland

Data is also transferred to: Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada

With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading out device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. Pseudonymization generally precludes any direct personal reference. A merging with plain data about you collected in other ways does not take place.

We have concluded a data processing agreement with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.

In the case of a data transfer to Canada, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

11) Retargeting/Remarketing and Conversion Tracking

11.1 Meta Pixel

Within our online offering, we use the "Meta Pixel" service of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")

If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended by a parameter using the "Meta Pixel". This URL parameter is then entered into the user's browser after the redirect by a cookie that our linked page itself sets.

This enables Meta, on the one hand, to determine the visitors of our online offering as a target group for the display of advertisements (so-called "Ads"). Accordingly, we use the service to display the Facebook and/or Instagram ads placed by us only to those users who have also shown an interest in our online offering or who exhibit certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) which we transmit to Meta (so-called "Custom Audiences").

On the other hand, the "Meta Pixel" can be used to trace whether users were redirected to our website after clicking on an advertisement and which actions they perform there (so-called "Conversion Tracking").

The data collected is anonymous to us, so it does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.

All processing operations described above, in particular the setting of cookies for reading information on the end device used, are only carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

The information generated by Meta is generally transferred to a server of Meta and stored there; in this context, a transfer to servers of Meta Platforms Inc. in the USA may also occur.

11.2 Google Ads Remarketing

This website uses the retargeting technology of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

For this purpose, Google places a cookie in the browser of your device, which automatically enables interest-based advertising by means of a pseudonymous cookie ID and on the basis of the pages you have visited. The information collected in this context generally also includes your IP address.

Any further data processing only takes place if you have consented to Google linking your internet and app browsing history to your Google account and using information from your Google account to personalize ads that you view on the web. If you are logged in to Google while visiting our website in this case, Google uses your data together with Google Analytics data to create and define audience lists for cross-device remarketing. For this purpose, your personal data is temporarily linked by Google with Google Analytics data in order to form audiences. As part of the use of Google Ads Remarketing, personal data may also be transferred to the servers of Google LLC. in the USA.

All of the processing operations described above, in particular the setting of cookies for reading information on the device used, are only carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

Details on the processing operations initiated by Google and on how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.3 Microsoft Advertising

This website uses retargeting technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

This makes it possible to specifically address visitors to our websites with personalized, interest-based advertising who have already shown an interest in our shop and our products. The ads are displayed on the basis of a cookie-based analysis of previous and current usage behavior.

In the case of retargeting technology, a cookie is stored on your computer or mobile device in order to collect pseudonymized data about your interests and thus tailor the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile device. This means you are shown advertising that is highly likely to match your product and information interests.

You may revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

11.4 Pinterest Retargeting Pixel

This website uses retargeting technology from the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

This makes it possible to specifically address visitors to our websites with personalized, interest-based advertising who have already shown an interest in our shop and our products. The advertising media are displayed on the basis of a cookie-based analysis of previous and current usage behavior.

You may revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

11.5 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within the framework of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").

We use the offering of Google Ads in order to draw attention to our offerings on external websites with the help of advertising media (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We thereby pursue the aim of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on an Ads ad placed by Google. Cookies are small text files that are stored on your end device. These cookies generally lose their validity after 30 days and do not serve to personally identify you. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information collected with the help of the conversion cookie, which also includes your IP address, serves to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page provided with a conversion tracking tag. However, they do not receive any information with which users can be personally identified.

Within the framework of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

All of the processing described above, in particular the setting of cookies for reading information on the end device used, is only carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in from Google available at the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de

In order to address users whose data we have received in the context of business or business-like relationships in a manner even more tailored to their interests, we use a customer matching function within the scope of Google Ads. For this purpose, we transmit one or more files containing aggregated customer data (primarily email addresses and telephone numbers) electronically to Google. In doing so, Google does not gain access to plain data; instead, it automatically encrypts the information in the customer files during the transmission process using a special algorithm. The encrypted information can then be used by Google solely to match it to existing Google accounts that the data subjects have set up. This enables personalized advertising to be delivered across all Google services linked to the respective Google account.

Customer data is transmitted to Google exclusively if you have given us your express consent to this in accordance with Art. 6 (1) (a) GDPR. You may withdraw this consent from us at any time with effect for the future. Further information on Google's data protection measures with regard to the customer matching function can be found here: https://support.google.com/google-ads/answer/6334160?hl=de&ref_topic=10550182
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.6 Google Ads conversion tracking without cookies

We use the Google Ads offering to draw attention to our offers on external websites with the help of advertising media (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We thereby pursue the aim of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

This website uses Google Ads conversion tracking exclusively without the use of cookies, which means that the service does not set cookies on your device at any time.

Instead, your browser's local storage is used to store an individual ID assigned by Google, which enables an analysis of your use of the website. For this purpose, certain user information, including your IP address, is processed via the ID.

The ID is set when a user clicks on a Google ad. If the user visits certain pages of this website, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information collected in this way is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag.

However, they do not receive any information that can be used to personally identify users. In the context of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA. Details on the processing triggered by Google Ads Conversion Tracking and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites

Insofar as the information collected has a personal reference, the processing is carried out in accordance with Art. 6 (1) lit. f GDPR on the basis of our legitimate interest in the statistical evaluation of the success of our advertising campaigns.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.7 Google Ads Conversion Tracking

This website uses the online advertising program "Google Ads" and, within the scope of Google Ads, the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads offering to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. We pursue the aim of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.

The cookie for conversion tracking is set when a user clicks on a Google Ads ad. Cookies are small text files that are stored on your device. These cookies generally expire after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies therefore cannot be tracked across the websites of Google Ads customers. The information collected with the help of the conversion cookie, which also includes your IP address, is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details on the processing initiated by Google Ads Conversion Tracking and on how Google handles data from websites can be found here: https://policies.google.com/technologies/partner-sites

All processing operations described above, in particular the setting of cookies for reading information on the device used, are only carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

Please note that certain functions of this website may not be usable or may only be usable to a limited extent if you have deactivated the use of cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/

11.8 Microsoft Advertising Universal Event Tracking

This website uses conversion tracking technology from the following provider: Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA

To use Universal Event Tracking, a tag is placed on every page of our website that interacts with the conversion cookie set by Microsoft. This interaction makes user behavior on our website traceable and sends the information collected in this way to Microsoft. The purpose of this is to statistically record and evaluate certain predefined goals such as purchases or leads so that the orientation and content of our offerings can be designed to better suit interests. The tags are never used for the personal identification of users.

All processing operations described above, in particular the setting of cookies for reading information on the device used, are only carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. Without this consent, retargeting technology will not be used during your visit to the site.

You can revoke your consent at any time with effect for the future. To exercise your revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.

11.9 Pinterest Tag Conversion Tracking

This website uses conversion tracking technology from the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland

If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be traced with the help of cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain device and browser information, including your IP address where applicable, is read via the tracking technology in order to record and evaluate user actions predefined by us (e.g. completed transactions, leads, search queries on the website, visits to product pages). This enables the creation of statistics on user behavior on our website after redirection from an advertisement, which serve us to optimize our offerings.
All processing operations described above, in particular the setting of cookies for reading information on the end device used, are only carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

11.10 TikTok Pixel

This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland

If you have reached our website from an advertisement on the provider's domain, the success of the advertisement can be tracked with the help of cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests).

For this purpose, certain end device and browser information, including your IP address where applicable, is read via the tracking technology in order to record and evaluate user actions predefined by us (e.g. completed transactions, leads, search queries on the website, visits to product pages). This enables the creation of statistics on usage behavior on our website after redirection from an advertisement, which serve us to optimize our offering.

All processing operations described above, in particular the setting of cookies for reading information on the end device used, are only carried out if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You may revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

12) Page functionalities

12.1 Judge.me

Graphic elements of the following provider are integrated into our website for the display of external customer reviews and/or an externally awarded quality mark: Judge.me Ltd., c/o Buckworths, 2nd Floor, 1-3 Worship Street, London, England, EC2A 2AB, United Kingdom

When you access a page of our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers in order to load the elements properly. In this process, certain browser information, including your IP address, is transmitted to the provider.

If personal data is also processed in this context, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in the optimal marketing of our offering and the appealing design of our website.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

In the event of data transfer to the provider's location, an adequate level of data protection is ensured by an adequacy decision of the European Commission.

12.2 Shopauskunft

Graphic elements from the following provider are integrated on our website to display external customer reviews and/or an externally awarded quality seal: ShopAuskunft GmbH, Kohlgartenstraße 11-13, 04315 Leipzig

12.3 ShopVote graphics

Graphic elements from the following provider are integrated on our website to display external customer reviews and/or an externally awarded quality seal: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany

12.4 Trustami trust seal

Graphic elements from the following provider are integrated on our website to display external customer reviews and/or an externally awarded quality seal: Trustami GmbH, Schröderstraße 5, 10115 Berlin, Germany

12.5 Google Maps

This website uses an online map service from the following provider: Google Maps (API) from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

Google Maps is a web service for displaying interactive (land) maps in order to visually present geographic information. By using this service, our location is shown to you and any journey to us is made easier.

As soon as you access the subpages in which the Google Maps map is integrated, information about your use of our website (such as your IP address) is transmitted to and stored on servers of Google; this may also involve transmission to the servers of Google LLC. in the USA. This occurs regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in at Google, your data will be assigned directly to your account. If you do not wish the assignment to your profile at Google, you must log out before activating the button. Google stores your data (even for users who are not logged in) as usage profiles and evaluates them.

The collection, storage and evaluation are carried out in accordance with Art. 6 (1) (f) GDPR on the basis of Google's legitimate interest in the display of personalized advertising, market research and/or the needs-based design of Google websites. You have the right to object to the creation of these usage profiles, whereby you must contact Google to exercise it. If you do not agree with the future transmission of your data to Google in the context of the use of Google Maps, you also have the option of completely deactivating the Google Maps web service by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.

Insofar as legally required, we have obtained your consent for the processing of your data described above in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future. To exercise your revocation, please follow the option described above for making an objection.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

12.6 Google Web Fonts

This site uses so-called web fonts provided by the following provider for the uniform display of fonts: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

When you access a page, your browser loads the required web fonts into its browser cache in order to display texts and fonts correctly and establishes a direct connection to the provider's servers. In this process, certain browser information, including your IP address, is transmitted to the provider.

Data may also be transmitted to: Google LLC, USA

The processing of personal data in connection with establishing a connection to the provider of the fonts is only carried out if you have given us your express consent to do so in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website. If your browser does not support web fonts, a standard font from your computer will be used.

Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/

12.7 - Cloudflare Turnstile

On this website we use the CAPTCHA service of the following provider: Cloudflare, Inc., 101 Townsend St. San Francisco, CA 94107, USA

The service checks whether an input is made by a natural person or is abusive through machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. To ensure that an action is carried out by a human and not by an automated bot, Cloudflare Turnstile collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits these to the provider's servers for evaluation.

The legal basis is our legitimate interest in establishing individual personal responsibility on the internet and preventing misuse and spam in accordance with Art. 6 (1) (f) GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Data may also be transmitted to: Google LLC, USA.

For the visual design of the CAPTCHA window, the provider uses "Google Fonts", i.e. fonts loaded from the internet by Google. In this case, no processing of information beyond the above, which is already transmitted to Google via the functionality of ReCaptcha, takes place.

The service checks whether an entry is made by a natural person or is made abusively by machine and automated processing, and blocks spam, DDoS attacks and similar automated malicious access. To ensure that an action is carried out by a human and not by an automated bot, the provider collects the IP address of the device used, identification data of the browser and operating system type used, as well as the date and duration of the visit, and transmits these to the provider's servers for evaluation. Cookies may be used for this purpose, i.e. small text files that are stored in the browser of the device.

If the processing operations described above are carried out on the basis of cookies, these are only set if you have given us your express consent in accordance with Art. 6 (1) (a) GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.

If the processing operations described above are carried out without the use of cookies, the legal basis is our legitimate interest in establishing individual personal responsibility on the internet and preventing misuse and spam in accordance with Art. 6 (1) (f) GDPR.

We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.

13) Tools and Miscellaneous

Cookie Consent Tool

This website uses a so-called "cookie consent tool" to obtain effective user consent for cookies and cookie-based applications that require consent. The "cookie consent tool" is displayed to users when they access the page in the form of an interactive user interface on which consent for certain cookies and/or cookie-based applications can be granted by ticking a checkbox. In this process, the use of the tool ensures that all cookies/services requiring consent are only loaded if the respective user grants corresponding consent by ticking a checkbox. This ensures that such cookies are only set on the respective user's end device if consent has been granted.

The tool sets technically necessary cookies in order to store your cookie preferences. As a matter of principle, no personal user data is processed in this context.

If, in individual cases, personal data (such as the IP address) is nevertheless processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 (1) (f) GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our website.

A further legal basis for the processing is also Art. 6 (1) (c) GDPR. As the controller, we are subject to the legal obligation to make the use of technically non-necessary cookies dependent on the respective user's consent.

Where necessary, we have concluded a data processing agreement with the provider, which ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.

Further information on the operator and the configuration options of the cookie consent tool can be found directly in the corresponding user interface on our website.

14) Rights of the data subject

14.1 The applicable data protection law grants you the following data subject rights (rights of information and intervention) vis-à-vis the controller with regard to the processing of your personal data, whereby reference is made to the stated legal basis for the respective conditions of exercise:

Right of access pursuant to Art. 15 GDPR;
Right to rectification pursuant to Art. 16 GDPR;
Right to erasure pursuant to Art. 17 GDPR;
Right to restriction of processing pursuant to Art. 18 GDPR;
Right to be informed pursuant to Art. 19 GDPR;
Right to data portability pursuant to Art. 20 GDPR;
Right to withdraw consent granted pursuant to Art. 7 (3) GDPR;
Right to lodge a complaint pursuant to Art. 77 GDPR.

14.2 RIGHT TO OBJECT

IF, IN THE CONTEXT OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR PREDOMINANT LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING PROTECTIVE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS.

IF YOUR PERSONAL DATA IS PROCESSED BY US FOR THE PURPOSE OF DIRECT MARKETING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH MARKETING. YOU CAN EXERCISE THE OBJECTION AS DESCRIBED ABOVE.

IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA CONCERNED FOR DIRECT MARKETING PURPOSES.

15) Duration of storage of personal data

The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and – where applicable – additionally by the respective statutory retention period (e.g. commercial and tax law retention periods).

When processing personal data on the basis of explicit consent pursuant to Art. 6 (1) (a) GDPR, the data concerned is stored until you withdraw your consent.

If statutory retention periods exist for data processed within the framework of contractual or quasi-contractual obligations on the basis of Art. 6 (1) (b) GDPR, this data is routinely deleted after expiry of the retention periods, provided it is no longer required for contract fulfilment or contract initiation and/or no legitimate interest on our part in continued storage persists.

When processing personal data on the basis of Art. 6 (1) (f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 (1) GDPR, unless we can demonstrate compelling protective grounds for the processing that override your interests, rights and freedoms, or the processing serves the assertion, exercise or defence of legal claims.

When processing personal data for the purpose of direct marketing on the basis of Art. 6 (1) (f) GDPR, this data is stored until you exercise your right to object pursuant to Art. 21 (2) GDPR.

Unless otherwise provided for by the other information in this declaration regarding specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

Status: 19.09.2026, 04:26:54

Privacy policy

1) Introduction and contact details of the controller

2) Data collection when visiting our website

3) Hosting & Content Delivery Network

4) Cookies

5) Contact

6) Data processing when opening a customer account

7) Use of customer data for direct advertising

8) Data processing for order processing

9) Online Marketing

10) Web analytics services

11) Retargeting/Remarketing and Conversion Tracking

12) Page functionalities

13) Tools and Miscellaneous

14) Rights of the data subject

15) Duration of storage of personal data

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