The shop - "gemashop.de"
is part of Gema GmbH
Our story

From regional wholesaler to specialist for heating, solar and sanitary technology – with personal advice and solutions that work in everyday life.
From Güsten to the boiler rooms of Europe

What began as a regional wholesaler for heating and sanitary products developed step by step: more product range, more service, more solutions – and finally the consistent expansion towards alternative energies.
Today we connect Specialist retailer, logistics and Advice with an online shop that quickly guides both professionals and private customers to the right product – and our deliveries go EU-wide.
What makes us special
- Practical orientation: Technology doesn't have to "fit in theory", but rather it has to run smoothly in operation.
- service & Know-how: We think in terms of solutions – from individual parts to complete systems.
- Energy in focus: Efficiency, sustainability and modern heating concepts go hand in hand for us.
- Network: Through our long history, we have built up a large network of suppliers, craftsmen and specialist partners.
- EU-wide shipping: We deliver not only within Germany, but also throughout the EU (see shipping conditions).
Milestones
The start: regional, down-to-earth, solution-oriented
According to the company's presentation, the story begins on December 12, 1991 as a regional wholesaler for heating and sanitary products – with tradespeople, installers and specialist companies as core customers.
From the very beginning, the focus was on collaboration with specialist trades – over the years this has grown into a robust network of suppliers, tradesmen and specialist partners.
GmbH structure & Commercial register basis
The company's legal basis (GmbH/HRB history) is maintained in the commercial register context – an important step to structure growth and business expansion clearly.
Company name & Focus sharpened
A key milestone is documented in the register in 2004: The company is listed as GEMA Sanitary and Heating Wholesale GmbH guided, the seat is on Güsten The company's purpose was defined and specified in terms of wholesale and retail trade (sanitary/heating and complementary product ranges).
The leap into the digital realm: gemashop.de
According to the company's presentation, development is starting in the field of alternative energies. 2006 with the online shop gemashop.de. A high-performance retail business is being added to the traditional wholesale operation – for professionals and private customers.
Site development in Güsten
A business address will be registered in 2010 at Freedom Dam led in Güsten – a further step in organizational development.
New business address: Anhaltinerring 17
On February 27, 2024 The business address is registered on the following website: Anhaltinerring 17, 39439 Güsten updated (previously: Freiheitsdamm).
Practical event: Training with specialist partners
Through practical training and exchange formats, we strengthen cooperation with specialist partners and craft businesses – for solutions that prove their worth in practice.
EU-wide shipping & strong network
Thanks to our established network of suppliers, tradespeople and specialist partners, we can provide practical support for projects – and deliver reliably. EU-wideDetails: Shipping conditions.
Today & morning

Our goal remains the same: personal consultation, technically sound planning and deliver reliably Whether it's a spare part, system component, or complete package. Thanks to our network of suppliers, tradespeople, and specialist partners, built up over decades, we can often find a solution even for special requirements – and deliver it. EU-wide.